Google unveiled the Pixel 11 smartphone lineup on August 22, 2026, and introduced a new camera processing option called Camera Looks. The feature allows users to select from several preset styles before a photo is taken, affecting image processing prior to capture, unlike post‑capture filters. Camera Looks includes preset options named Editorial, Velvet, Classic, Digi, Black Tie, and Minimal. The presets modify parameters such as contrast, dynamic range, and noise reduction, and Google said the Minimal option disables high‑dynamic‑range processing to present a less processed image. Sample images are available on 9to5Google. Apple's iPhone currently offers Photographic Styles that apply edits after the image is captured, and ProRAW enables extensive post‑processing. Apple has not announced a comparable pre‑capture style and has not responded to inquiries. The new feature expands user control over smartphone photography and may influence future camera software development on competing platforms.