Legoland Florida’s three hotels, including the pirate-themed Pirate Island Hotel that opened in 2020, target families with young children by offering amenities such as a built-in potty training toilet seat and a step stool for brushing teeth, and by providing spaces where children can play while adults wait. The Pirate Island Hotel features a nook with a bunkbed and a television for children, a pajama dance party in the lobby, and Legos displayed throughout the property, including carpet designs and a gift shop that sells exclusive sets. Play areas are located near the adult lounge, check‑in desk and restaurant to keep children occupied during delays. Dani Meyering, managing editor of Attractions Magazine, said she was impressed by the hotel’s specific touches for families. Josh Pate, head of hotels for Legoland Florida, said the design lets children make decisions while parents follow, describing the approach as unique in the industry. The company has added premium themed rooms and expanded park offerings during events such as the Lego Festival, where a bracelet‑making station was offered in the lobby. Dennis Speigel, chief executive of International Theme Park Services, said Legoland is an early innovator and that competition is driving hotels to improve guest experiences. Legoland has no immediate plans to open a fourth hotel, but it continues to renovate existing rooms and expand its footprint.