LG monitors began installing the LG Monitor App Installer on computers linked through Windows Update since 2024, prompting concerns about unwanted advertising. Smart televisions have long included advertisements and tracking mechanisms, leading some users to switch to computer monitors for a cleaner experience. However, monitors are increasingly incorporating similar features. The installer, distributed as part of driver updates, can use system resources and internet connectivity. It previously displayed advertisements for LG software such as LG Switch and LG Dual Controller. Microsoft required LG to remove the McAfee advertisement component after public criticism. An LG spokesperson said the app is intended to provide monitor‑specific functionality. The app’s Microsoft Store listing states that it and related monitor applications do not collect, use, store, or share personal information, though the policy may be updated if future features involve personal data. The incident highlights ongoing challenges for device manufacturers to balance added functionality with user privacy, and it remains unclear whether similar practices will become more common across the monitor market.