A new study by the Bitcoin Policy Institute, Cygnal and Neighborhood Bitcoin examined how messaging influences interest in Bitcoin among U.S. adults. The research surveyed 1,516 participants, including eight in‑person focus groups in Ohio and Tennessee and an online validation test of 1,000 people. Among the 52 % of respondents classified as persuadable, exposure to 19 different Bitcoin messages produced a roughly 12‑point net increase in expressed interest. The proportion of respondents who reported being very or extremely interested rose from 19 % to 24 %, while those who said they were not interested at all fell from 39 % to 32 %. The study said the “digital gold” description confused focus group participants and ranked low in national testing. Messages that highlighted control, proven performance, security and easy access resonated more strongly. One message explained that investors could start with as little as $10, and another emphasized Bitcoin’s historical four‑year returns. Additional messages referenced familiar financial platforms such as Fidelity and Charles Schwab to address security concerns. Trusted financial advisers (33 % of respondents), retirement experts (25 %) and friends or family who own Bitcoin (23 %) were seen as the most credible messengers, compared with celebrities or influencers. The findings suggest that adoption challenges may stem from messaging rather than lack of awareness, and that presenting Bitcoin as a flexible, low‑threshold investment may be more effective than framing it as a revolutionary store of value. The research does not confirm that these messages will translate into actual purchases.