Grindr under CEO George Arison reported revenue guidance of more than $540 million for 2023, up from $195 million in 2022, with adjusted EBITDA margins above 40% and subscription revenue comprising about 83% of total sales. The company has increased paying users to 1.4 million, or 9% of its user base, and raised average revenue per user through pricing changes and a focus on products users are willing to pay for. Engineering productivity rose 2.5 times over the past year as roughly 80% of code is now AI‑generated, and the workforce has been reduced to about 25 former employees, with a total of 175 U.S. staff and a team in Colombia. Grindr is testing a premium subscription tier called EDGE, priced in testing at roughly $350–$375 per month, and plans to launch it later this year or early next year after evaluating pricing elasticity. The tier offers AI‑derived features that improve match quality based on user behavior and consent. Grindr also is expanding healthcare services, including cash‑pay medication products through a platform called Woodwork, information on PrEP for 10 million people, and plans to connect users with gay physicians via telehealth, while exploring travel assistance features. Analysts at Morgan Stanley, Goldman Sachs and Raymond James have raised price targets and upgraded the stock, citing the EDGE tier and telehealth initiatives, though the stock still trades at about 11 times 2027 EBITDA, a discount of roughly 35% to peer companies. Arison said the company plans to develop strong subscription, advertising, healthcare and travel businesses over the next decade.