AMD has notified board partners that GDDR6 memory prices will increase starting October 1, according to industry reports. The adjustment affects multiple Radeon GPU families that rely on GDDR6, including the RX 5000, 6000 and 7000 series as well as the current RDNA 4-based RX 9000 line. Because the RX 9000 series represents the most recent generation and accounts for the bulk of current production, analysts expect it to absorb the majority of the cost impact. Board channels indicate that partners have little choice but to pass the higher memory costs on to end‑users, contributing to broader GPU price inflation. Industry observers note that memory price movements are only one of several drivers behind recent price adjustments, alongside increases in printed circuit board and surface‑mount component costs. In contrast, NVIDIA has not announced a similar GDDR6 price change; the company continues to source GDDR7 for its upcoming RTX 50 series, a material that carries a higher unit cost than GDDR6. While some observers suggest NVIDIA may avoid raising memory prices this year, the RTX 50 line has already experienced sharper price growth than comparable AMD offerings. The situation underscores how shifts in component pricing can ripple through the supply chain and affect consumer pricing across competing product families.