Meta removed a newly launched AI image generation feature from Instagram after user criticism over privacy concerns.
Meta removed a newly launched AI image generation feature from Instagram after user criticism over privacy concerns. The feature, called Muse Image, allowed Instagram users to create altered or synthetic images using content from public accounts without explicit consent. It was introduced on Tuesday as part of a broader rollout of Meta's AI tools and was initially limited to Instagram. Critics, including the human rights organization Privacy International and the Hollywood labor union Sag-Aftra, said the default opt‑in mechanism exposed users’ likenesses without permission. Meta acknowledged the feedback, stating it had "missed the mark" and that the feature would no longer be available. The company said it intended to provide a creative tool while giving users control over how their public content is used. Meta declined to comment further. The episode marks the first major AI image generation effort by Meta and highlights growing concerns about data privacy in social media platforms.
- Publisher
- bbc
- Reliability
- high
- Published
- 7/11/2026, 10:00:36 AM
- Retrieved
- 7/11/2026, 10:00:36 AM
- Relevance
- 80%
- Confidence
- 85%

