Meta disabled its AI image generation feature that used public Instagram posts, a move announced July 10 following user feedback.
Meta disabled its AI image generation feature that used public Instagram posts, a move announced July 10 following user feedback. The feature, introduced earlier this week, let anyone create AI images by mentioning public Instagram accounts and required users to turn off a permission setting to prevent their content from being used. Meta said the decision was based on feedback that the default setting made it easy for users’ content to be incorporated without explicit consent. The company’s statement, shared via a tweet by Dylan Byers of Puck, said the intent was to provide a creative tool while giving users control over whether their content was referenced. Instagram users had to enable a setting to prevent their posts from being used for image generation. The removal marks the latest adjustment by Meta in its AI offerings, and the company has not said whether the feature will return.
- Publisher
- 9to5mac
- Reliability
- high
- Published
- 7/11/2026, 10:00:36 AM
- Retrieved
- 7/11/2026, 10:00:36 AM
- Relevance
- 80%
- Confidence
- 85%

