Meta on Friday announced it is disabling the Instagram feature that allowed users to generate AI images using content from public accounts.
Meta on Friday announced it is disabling the Instagram feature that allowed users to generate AI images using content from public accounts. The feature, introduced as part of the new Muse Image AI model, let anyone tag a public Instagram account to include that account’s content in AI‑generated pictures without the account owner’s permission. Meta said the tool was meant to provide a creative option and to give users control over whether their public content could be referenced. The company said feedback showed the feature missed the mark, so it is no longer available. Users had been able to opt out through settings before the shutdown. Critics argued the capability could facilitate non‑consensual use of likenesses. Haley McNamara, executive director and chief strategy officer of the National Center on Sexual Exploitation, said the tool could be used for sextortion and other scams and that requiring individuals to opt out was unacceptable. The Screen Actors Guild recommended its members opt out and provided instructions for doing so. Meta has not said it will bring the feature back, and the issue of consent for AI training data remains unresolved.
- Publisher
- theverge
- Reliability
- high
- Published
- 7/11/2026, 10:00:36 AM
- Retrieved
- 7/11/2026, 10:00:36 AM
- Relevance
- 80%
- Confidence
- 85%

