Meta said on Tuesday it is ending the Muse AI image generation tool for Instagram that used public user content to create pictures.
Meta said on Tuesday it is ending the Muse AI image generation tool for Instagram that used public user content to create pictures. The feature was launched earlier this week and allowed users to generate images from public Instagram accounts. Meta said the tool was intended to provide a creative resource and give users control over whether their public content could be referenced in image generation. Critics, including the Screen Actors Guild‑American Federation of Television and Radio Artists (SAG‑AFTRA), said the tool raised privacy concerns by potentially using personal images without consent. Meta did not disclose how many users were affected or when the service would be fully removed. The shutdown leaves the future of AI‑driven content creation on Instagram uncertain, and Meta has not indicated whether it will pursue alternative privacy‑focused approaches.
- Publisher
- guardian
- Reliability
- high
- Published
- 7/13/2026, 10:00:36 AM
- Retrieved
- 7/13/2026, 10:00:36 AM
- Relevance
- 80%
- Confidence
- 85%

