Swiss Gruyère cheese producers are reducing output after U.S. tariffs on their cheese rose to 12.5%, cutting demand from a key export market. The tariff, which increased from 10% to 12.5% this year, has lowered demand in the United States, where the cheese accounts for roughly 13% of sales. The producers' association said the 5% production cut was intended to avoid a surplus and to keep prices stable. Alexandre Murith, a traditional Gruyère maker on the Tsermon pasture in Moleson-sur-Gruyeres, said the price adjustment allowed the cheese to remain at a reasonable level. He noted that the United States is a large market with high purchasing power and that it cannot be replaced quickly. Cheese trader Anthony Margot, who ages thousands of wheels in his cellar, said the industry was heavily affected in 2026 and is actively seeking new markets worldwide, though the effort requires time and money. The longer‑term effect of the tariff on Swiss cheese exports remains to be seen as producers continue to explore alternative markets.