According to Mark Gurman, Apple plans to reveal its first smart glasses at WWDC next June, with a launch expected by the end of 2027. Gurman said the company has spent more than a decade positioning privacy as a defining product message, and entering the smart‑glass market where Meta’s devices have sparked privacy concerns may affect that reputation. He added that Apple is likely to rely on on‑device processing and avoid features such as facial recognition or continuous video recording that have drawn criticism. Gurman also believes the firm will not use customer recordings to train AI models. Additional hardware and software privacy features are reportedly in development. Rumors suggest a version without a camera or with a camera limited to sensing functions could be released, similar to speculation about the AI‑enabled AirPods.