The EU Commission plans to propose an automated system that communicates individual privacy preferences to websites and apps. The proposal, announced for autumn 2025, would replace the current requirement for cookie consent banners. EU privacy law states that online tracking is prohibited by default. Websites, however, often display cookie banners that ask users to accept or decline tracking. Surveys show that up to 90 % of users click “yes” even though only about 3 % want to be tracked. The new system would work like existing browser signals for language preferences. Users could set their tracking preferences once and have them sent automatically. A similar mechanism is already legal in some United States states. The tracking industry, including Google, has lobbied member states and the European Parliament to block the proposal. Industry representatives argue that simplified consent could reduce overall acceptance rates for tracking. The European Parliament and national governments have not yet decided on the proposal. Advocacy groups urge citizens to contact their representatives to express support or concern. The Digital Omnibus reform, which includes this measure, also contains other provisions that critics say may weaken privacy rights.