Marvel's Comic‑Con panel revealed new Avengers: Doomsday merchandise, with several companies announcing action figures and collectibles to accompany the film's December release.

Hot Toys presented a lineup of 1:6 scale figures featuring James Marsden as Cyclops, Robert Downey Jr. as Doctor Doom, Channing Tatum as Gambit, and Ian McKellen as Magneto, and offered a throne accessory for Doom. Sideshow Collectibles displayed figures of Patrick Stewart as Professor Xavier, Kelsey Grammer as Beast, and a Sentinel at its booth, though those items have not been made available for preorder.

McKellen's costume appears heavily comic‑inspired and may represent his final portrayal of the character. Tatum's Gambit costume differs from his previous depiction in Deadpool & Wolverine, featuring a darker, more muted design that aligns with the film's tone.

The figures will be released in standard and Deluxe editions between October 2026 and December 2027. Deluxe versions include additional accessories and elaborate display bases, and the Deluxe Cyclops includes a removable leather jacket. The non‑deluxe Doom figure is designated as early access and is expected to ship before the movie's release.

Preorder links for the figures are available on the companies' websites.