Snap's second‑quarter revenue topped estimates, driven by higher ad spending linked to the FIFA World Cup and strong performance from large North American advertisers, sending its shares up about 13% in after‑hours trading. The company has been emphasizing direct‑response ads and AI‑powered tools to attract marketers. Daily active users rose roughly 5% to 493 million, maintaining growth rates from the prior two quarters, while North America and Europe saw slight declines. Revenue increased about 19% to $1.60 billion, exceeding the $1.54 billion analyst expectation. Adjusted earnings before interest, taxes, depreciation and amortization are projected at $300 million to $350 million, above the $329.9 million estimate. Snap expects third‑quarter revenue of $1.70 billion to $1.74 billion. It continues to monitor evolving legal and regulatory issues that could affect its business. The company will discuss its AR glasses, Spects, at a launch event in Los Angeles on September 16. Snap faces ongoing competition from Meta and other platforms, with its shares down about 37% year‑to‑date.