During its Q2 earnings call on Monday, Snap CEO Evan Spiegel declined to answer investor questions about preorder demand for the upcoming Specs smart glasses, which are slated for launch in September. Snap unveiled the device in June after more than a decade of development. The glasses are priced at $2,195, higher than Meta’s Ray‑Ban smart glasses that start around $350 and lower than Apple’s Vision Pro that begins at $3,500. Spiegel said the interest from developers and early adopters is evident. Investors asked why the company believes the plan is financially viable, why it is proceeding without a partner, and what confidence it has in competing with Apple, Meta and Alphabet. Spiegel responded that Snap considers the long-term opportunity to develop a new computing platform as large. He noted that the product’s novelty makes it technically challenging to bring to market. He added that early developer support on the Specs platform has been ongoing for several years. Spiegel indicated that widespread consumer adoption may not be realized until the end of the decade. He said that improvements in weight and cost are needed before unit volumes increase meaningfully. The company has not disclosed specific sales targets for the September launch event.