Binance reported that Gen Z traders allocated 25% of their equity trading volume to exchange‑traded funds in early August, an increase from 21.9% in July.
Binance reported that Gen Z traders allocated 25% of their equity trading volume to exchange‑traded funds in early August, an increase from 21.9% in July. The share of net equity inflows directed toward ETFs rose from 18.5% in June to 21.9% in July, while the proportion allocated to individual stocks fell from 77% to 74.2% over the same period. Gen Z traders completed an average of 13 trades per month, lower than the 17 trades recorded for Millennials and the 16.5 trades for Gen X. Binance cautioned that the direct‑equities product launched in June, giving insufficient data to determine whether the observed allocation patterns are enduring. Research from Binance indicated that ETFs represented a larger share of Gen Z activity across direct‑equity, tokenized‑stock, and perpetual finance products. Among Gen Z direct‑equity accounts, 22% had never submitted a sell order, compared with 19% for Gen X and 9% for Baby Boomers. Leveraged and inverse ETFs attracted minimal participation, with 88.2% of Gen Z traditional‑finance perpetual accounts not trading either product, a figure lower than the 84.5% for Millennials and 85.9% for Gen X. Binance’s tokenized‑stock offering, bStocks, launched in June and recorded daily volume averaging $143 million during its first nine trading days, surpassing $1 billion in total turnover, reaching 30,700 active traders and achieving a total value locked of roughly $400 million. Market data placed bStocks at $624 million in tokenized‑stock value on Thursday, ahead of xStocks at $579 million before positions shifted; the platforms together accounted for about 22.3% and 19.8% of the $2.7 billion tokenized‑stock market tracked by Token Terminal. Tokenized‑stock adoption had been rising before Binance entered the rankings, with data from DWF Labs showing a 92% increase in holders across major platforms to 752,000 in July, led by Robinhood.
- Publisher
- cryptonews
- Reliability
- high
- Published
- 8/16/2026, 10:00:14 AM
- Retrieved
- 8/16/2026, 10:00:14 AM
- Relevance
- 80%
- Confidence
- 85%

