Adidas has filed a lawsuit in the Federal Court of Australia accusing online retailer White Fox of infringing its trademark by using a four-stripe design on clothing and accessories. The German sportswear company alleges that White Fox’s garments, which feature four parallel stripes of equal width, are deceptively similar to its own three-stripe logo and have been marketed in a way that could lead consumers to associate the brands. Adidas says it first contacted White Fox in March to request that the designs be discontinued, but the retailer declined. The claim states that White Fox’s advertising, including billboards, bus ads and influencer posts, exploits the reputation of Adidas’s long‑standing stripe motif. In its defence, White Fox’s legal team argued that other Australian brands such as Cotton On, Sportscraft and Glassons also employ comparable decorative stripes, suggesting the design is not exclusive. The case is slated for a three‑ to four‑day trial early next year. Adidas, which holds a trademark on its three‑stripe pattern in Australia since 1957, seeks damages equal to White Fox’s profits from the disputed products, plus interest and legal costs. Evidence submitted includes side‑by‑side product comparisons and screenshots of online listings that juxtapose White Fox items with Adidas merchandise. The lawsuit follows a precedent from 2013, when Adidas successfully challenged Pacific Brands over similar four‑stripe footwear. White Fox, founded in 2013 by Georgia and Daniel Contos and privately owned by the Contos family and Melina Maceri, reported AU$542 million in revenue for the fiscal year ending June 2025, a fourfold increase from 2022 figures.