Google has raised the retail price of its Google TV Streamer by $50, moving the cost from $99 to $149. The change is visible on the Google Store and Best Buy websites, while Amazon continues to list the original $99 price. The adjustment follows Google's recent launch of new Pixel smartphones, which saw a $100 increase over their predecessor models. The device, introduced in 2024, functions as a 4K streaming box and serves as a central hub for smart home controls. This price adjustment aligns with industry-wide trends of rising costs for streaming hardware, driven by component shortages affecting manufacturers of laptops, game consoles and related electronics. Earlier in August, Amazon had increased the price of its Fire TV Stick 4K Max by more than 40 percent to $84.99. Similarly, Apple raised its Apple TV 4K pricing in June, with the 64GB model now priced at $199 and the 128GB version at $249. The move reflects ongoing supply chain challenges that have prompted manufacturers to adjust pricing across multiple product categories.