Fans have referred to Norway's Erling Haaland as “babygirl” and “princess” during the 2026 FIFA Men's World Cup, highlighting a contrast between his large physique and his online persona. He regularly posts selfies that pair his image with a low‑resolution picture of the animated character Shrek on Snapchat, and he owns a collection of designer handbags from brands such as Chanel, Hermès and Louis Vuitton. Numerous AI‑generated videos showing Haaland reacting to his own reflection while eating have circulated widely on social media. Media outlets and AI specialists are currently fact‑checking these viral posts. The memes have also inspired fan fiction and comparisons to Dragon Ball Z characters, illustrating how the internet is creating content around the player.