Apple is reportedly negotiating deals with news publishers to incorporate their content into its virtual assistant Siri, potentially improving the assistant's ability to answer news queries and offering compensation to publishers when their material is used, according to The Wall Street Journal.

The proposed arrangement would allow Siri to reference full articles or excerpts when users ask for news updates, enhancing the accuracy and depth of responses.

No formal agreements have been announced, and the terms of any arrangement remain under discussion, as reported by The Wall Street Journal.

The initiative aligns with industry trends of platforms seeking licensing for news content to support journalism and improve AI capabilities, according to analysts.

Some publishers have indicated interest in reaching Apple's user base, while others have raised concerns about revenue sharing and traffic impact, the reports say.

The outcome of the negotiations is still pending, and the extent to which Siri will rely on publisher content will depend on final terms and publisher participation.