France has prohibited unsolicited telemarketing phone calls, effective Tuesday, requiring businesses to obtain prior consent or link calls to existing contracts.
The measure aims to protect consumer privacy and reduce annoyance; a consumer advocacy group said it represents a significant shift.
Que Choisir Ensemble said peace and quiet is a right and that the rule ends the presumption that individuals are potential customers. Its president Marie-Amandine Stévenin said the group has long advocated ending the automatic assumption that people in their homes are potential customers.
Business organisations have criticised the reforms; a Moroccan government minister estimated the restrictions could eliminate up to 50,000 jobs in the call‑centre sector, according to Le Matin. Frédéric Billon, head of the French direct‑selling trade association Fédération de la Vente Directe, said the changes add administrative requirements, including obtaining written consent and keeping proof, as reported by the New York Times.
A 2025 parliamentary report indicated 97% of respondents are annoyed by telemarketing calls and that 72% receive mobile calls at least weekly, with 38% daily. Similar restrictions exist in Germany, Austria and Italy, while the United Kingdom permits most telemarketing calls unless the recipient has objected or is on a statutory list.
The regulation marks a notable shift in France’s approach to telemarketing, with potential employment effects in related sectors.

