A Palo Alto-based startup called ScrollEd is developing an app that converts textbook-style content into a scrollable format resembling short-form video platforms. The platform allows users to interact with educational material through AI-generated videos, audio, text, and quizzes, with swiping gestures enabling navigation between topics or deeper exploration of a single subject. At the end of each content segment, a quiz tests comprehension.

Co-founder Utsav Gupta explained the motivation behind the project, stating that younger users increasingly engage with short, vertical feeds and that traditional media struggling with depth could adapt by meeting users where they are. He emphasized the goal of making deeper learning as intuitive as progressing to the next video.

Gupta and his wife, Rebecca Neff, bootstrapped the company after both reported dissatisfaction with doomscrolling and sought a more purposeful use of short-form platforms. Gupta studies AI and human purpose at Stanford, while Neff is a computer science student at the University of Pennsylvania.

The startup targets educational institutions, corporate training programs, and individual learners, offering a freemium model with a free consumer feed and a paid Pro subscription. Institutions can purchase annual licenses to deliver content through the platform, gaining access to engagement analytics and progress reports.

ScrollEd plans to expand its lesson library, refine its source-checking workflow, and develop tools for educators to assess learners and personalize learning paths. The company aims to launch its consumer-facing service at TechCrunch Disrupt, where it will present as part of the Startup Battlefield 200.

The broader ambition, according to Gupta, is to create a social network that prioritizes user well-being over engagement metrics. While the platform is still in development, it represents an experiment in reimagining how educational content can be structured for digital-native audiences.