Take-Two Interactive shares fell after preorders opened for Grand Theft Auto VI and its $80 standard edition was confirmed, though several analysts revised their price targets upward.

The game is slated for release on November 19 for PlayStation 5 and Xbox Series X|S, with standard and $100 ultimate editions available and no disc version at launch.

Analysts have updated their forecasts. Bank of America’s Omar Dessouky raised his target from $320 to $368, citing the $80 pricing as a signal for broader price increases. BMO Capital’s Brian Pitz increased his target to $285, TD Cowen’s Doug Creutz reiterated a Buy rating with a $284 target, B. Riley Securities’ Drew Crum projects $300, and BTIG’s Clark Lampen maintained a $290 target, according to Tipranks. Take-Two’s shares have dropped about 7% year‑to‑date and 3% over the past year, falling to roughly $190 in February after Google announced AI‑driven game creation tools, which analysts said did not threaten the company’s business model.

The upcoming launch of GTA VI remains scheduled for November 19, and the impact of its pricing and preorder performance on Take-Two’s valuation remains to be seen.