DATA, a blockchain startup backed by Andreessen Horowitz's a16z crypto and formerly known as Story Protocol, announced on October 21, 2026, that it will shut down its own blockchain and migrate its operations to the Sui network. The move follows a $30 million investment from the Sui Foundation and reflects a strategic pivot from broad intellectual property ambitions to a narrower focus on verifying the origins and licensing terms of data used to train artificial intelligence models.
CEO Andrea Muttoni told CoinDesk that the company had spent years attempting to bring intellectual property onto blockchain technology, raising $140 million and building its own blockchain infrastructure. However, the team discovered that disrupting established licensing markets was more difficult than anticipated. "We were trying to boil the ocean, and it was a very saturated and entrenched ocean," Muttoni said.
The shift began with a rebrand in June 2026, when DATA narrowed its focus to AI training data. Four months later, the company concluded that maintaining its own blockchain was no longer necessary, given that most of its work centered on a single product called Trace. Trace is a registry that records where training data comes from, who contributed it, and what rights buyers have to use it.
Running a blockchain involves significant costs, including engineers, validators, audits, and infrastructure providers. Muttoni questioned whether it still made sense to operate an L1 blockchain when the company could concentrate on its core product. "Does it still make sense to run our own L1, or should we focus most of our energy on the protocol, on the product, on Trace?" he asked.
The decision to move to Sui allows DATA to leverage existing tools within the Sui ecosystem. One such tool, Walrus, provides decentralized storage for files registered through Trace, while another, Seal, enables encryption and access control for licensed data. Currently, Trace records information about a file rather than storing the file itself. Adding storage capabilities would allow buyers to compare received files with original submissions, helping to identify any changes.
The Sui Foundation will become DATA Network's largest institutional holder through its $30 million investment. Muttoni noted that Sui is taking a hands-off approach to DATA's product plans, and financial details of the transaction were not disclosed. The company also plans to migrate its existing $DATA token to Sui on a one-to-one basis, with current token holders retaining their rights and vesting schedules unchanged.
The new strategy grew partly out of DATA's experience with Poseidon, an AI data company incubated by the Story team. Muttoni said the team found a market where buyers often had little way to verify whether datasets were original, properly licensed, or exclusive. In one instance, vendors offered Poseidon supposedly exclusive datasets that were already available from other sellers. "We were at one point given our own data set back to us," Muttoni said.
Through Trace, DATA aims to address this verification problem by creating a receipt for each file uploaded via participating data marketplaces. The record includes details such as submission date, contributor terms, and any subsequent licensing or payment events. Kled, a marketplace that pays contributors for data, accounts for much of the activity, with the platform adding between 3 million and 4 million contributions per day, including older records being brought onto Trace.
While the figures indicate the volume of data being registered, they do not necessarily reflect the amount of data sold or licensing revenue generated. DATA did not disclose how many records have produced licensing revenue. The move aligns with a broader trend of crypto projects shifting toward AI, betting on growing demand for training data and tools to track its origins. Muttoni estimates the AI training data market could be worth hundreds of billions of dollars.
For now, the company's primary goal is to serve as infrastructure for auditability and provenance of data, rather than to compete with data marketplaces. Muttoni did not rule out the possibility of DATA eventually operating its own marketplace but provided no further details. He described the decision to move to Sui as a response to shifting priorities, saying, "Maybe the wind is coming from that way."
The migration of DATA's blockchain to Sui is expected to be completed after the current blockchain remains operational until the transition is finished. Existing $DATA tokens will move to Sui on a one-to-one basis, preserving holders' rights and vesting schedules.