Microsoft increased the recommended retail prices of its Xbox Series X and Xbox Series S consoles in the European Union and the United Kingdom in June, with the highest‑capacity model rising by up to €200 (approximately £170). The changes mark the third price adjustment since May 2025 and follow earlier increases announced for the United States. The adjustments occur amid higher costs for memory chips and storage components driven by demand from the artificial intelligence sector. Retail listings show that the 1TB Xbox Series X with disc drive moved from €599.99 to €799.99, a 33 percent increase. The 512GB Xbox Series S rose from €349.99 to €499.99, a 43 percent increase. The 512GB Xbox Series S Digital increased from €399.99 to €599.99, and the 1TB Xbox Series X Digital rose from €549.99 to €749.99. Microsoft has not specified a timeline for further price adjustments, and the higher costs may affect consumer adoption as the console market remains competitive.