Apple’s newly appointed chief executive, John Ternus, has outlined plans to restructure the company’s operations and accelerate product releases, according to a Bloomberg report. The initiative aims to streamline decision-making processes and increase the pace of innovation within Apple’s hardware engineering division.

Ternus has directed teams to reevaluate Apple’s traditional biannual product release schedule, with intentions to introduce new offerings more frequently throughout the year. This shift includes reducing reliance on the conventional spring and fall cycles that have defined Apple’s product launches for over a decade. The CEO has emphasized a need for greater experimental flexibility in product development timelines.

A central component of the restructuring involves eliminating several middle-management roles to create a flatter organizational hierarchy. Specifically, the report indicates that multiple engineering program managers — positions responsible for coordinating cross-team timelines and development milestones — have been let go following a recent reorganization. Approximately six senior directors within the hardware engineering group were among those affected, with affected employees given limited time to transition into alternative roles or face termination later in the year.

The changes reflect Ternus’s longstanding advocacy for operational efficiency. Internal presentations reportedly show efforts to curb headcount growth by prioritizing productivity over expansion, with leadership arguing that Apple must achieve more with fewer resources. This philosophy aligns with broader industry trends toward leaner operational models in technology manufacturing.

Simultaneously, Ternus has expressed interest in strengthening Apple’s services revenue stream alongside senior executives Eddy Cue and CFO Kevan Parekh. Discussions reportedly include expanding existing service offerings and developing new digital products to complement the company’s hardware ecosystem.

The report notes that these adjustments occur amid heightened pressure on product development teams to accelerate output. Multiple sources indicated that managers are being instructed to deliver new products more frequently while operating under compressed timelines, creating an environment described as "hectic" by individuals familiar with internal operations.

While the full scope of the restructuring remains subject to change, the developments mark a significant shift in Apple’s operational strategy under new leadership. The company has not issued an official statement confirming all details of the reported changes.

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