Chris Hansen, known for hosting Dateline NBC’s To Catch a Predator, purchased advertisements for his TruBlu streaming platform that will play before each theatrical screening of A24’s upcoming film Primetime, scheduled for release on September 25, 2026.

Primetime, starring Robert Pattinson as Hansen, is inspired by a 2007 Esquire article by Luke Dittrich that examined the 2007 suicide of Texas district attorney Bill Conradt after a predator sting. The film’s release date was announced in 2025.

The Hollywood Reporter obtained footage of the trailer, which shows Hansen entering a kitchen and saying, “I’m going to need everyone in the theater to take a seat right over there,” followed by a promotion that urges viewers to “Join us undercover every day on my streaming network, TruBlu,” as a QR code appears. Hansen’s original script called the movie a “Hollywood fantasy version” of real events, but that line was removed after concerns from A24 about backlash. He declined a preliminary screening, stating that A24 requested he sign a restrictive agreement that would give up rights to his name, image and brand; he said he could not sign it. A24 said it only asked him to sign a standard non‑disclosure agreement to prevent spoilers and protect its intellectual property, according to sources close to the situation.

Primetime is set to open in theaters on September 25, 2026, and the dispute over the advertisement and the NDA remains ongoing.