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TECHNOLOGY

New Twitter Service Launches after X Corp Trademark Abandonment

Operation Bluebird, Inc.

By arstechnica · 3h ago · Source: arstechnica

Full article

Operation Bluebird, Inc. has launched a new social media service called twitter.now, which mimics the look and functionality of the former Twitter platform. The site, still in early stages, hosts a few hundred users and includes features such as replies and retweets. The company says it is not affiliated with X Corp or Elon Musk and that it seeks to build a safer online town square. A central element of the service is a Gemini‑based fact‑checking tool named Vera, which analyzes each tweet for accuracy in real time. The tool is intended to reduce the spread of harmful or false content while preserving freedom of speech. Trademark attorney Josh Gerben noted that while Operation Bluebird may have a plausible legal claim that X Corp has abandoned the Twitter trademark, the case is not settled and X Corp is expected to respond. The company has not provided comment on the dispute. The launch highlights a potential shift in how the platform moderates content, though its long‑term impact remains unclear.

Source transparency

Publisher
arstechnica
Reliability
high
Published
8/27/2026, 10:00:21 AM
Retrieved
8/27/2026, 10:00:21 AM
Relevance
80%
Confidence
85%
Read original at arstechnica

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